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KONE as a company - Strategy

Our strategy 2025 – 2030: Rise

KONE is entering the next phase of its strategy for 2025 – 2030 – Rise.

During the six-year strategy period, KONE’s ambition is to lead the industry. This means leadership in three areas: #1 choice for our employees and customers, lead in innovation and sustainability, and lead in growth and profitability.

To reach this ambition, KONE has defined four strategic shifts:
1) Accelerate digital to fundamentally transform how KONE does service;
2) Drive modernization to unleash growth opportunities;
3) Win residential to lead in the industry’s largest segment; and
4) Cut carbon to drive customer value and differentiation.

At the core of KONE’s strategy are people, and KONE wants to be the easiest company to work for and to work with.

As we enter a new strategy period, we continue to be guided by our values of courage, care, customer and collaboration. This is also our opportunity to fulfill our purpose ‘We shape the future of cities’.

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Our four strategic shifts

Accelerate Digital
Digitalization is a transformative force redefining our industry, and the pace will only increase. Next to safety and reliability, our customers are increasingly demanding digital solutions that enable real-time information, immediate responses, and full transparency. For us, connectivity is a key for customer value and smarter service delivery.

Drive Modernization
Aging equipment and evolving customer needs boost the modernization opportunity around us. There are close to 10 million elevators and escalators ripe for modernization globally, and the number is growing fast. At the same time, our customers are looking for sustainable solutions that also improve user experience, safety and accessibility.

Win Residential
The residential segment accounts for over 50% of the global elevator and escalator market. There is also a strong customer demand for cost-effective solutions amongst the residential customers.

Cut Carbon
Tackling climate change is the most pressing challenge of our time. The built environment accounts for approx. 40% of global carbon emissions, providing a significant opportunity to make a difference. Hundreds of cities worldwide have pledged to become carbon neutral - and more will follow. At the same time, our customers are seeking ways to cut emissions related to construction and building operations.

KONE strategy 2021 – 2024: Sustainable success with customers

Sustainable success with customers is KONE’s current strategy until the end of 2024. During the four-year strategy period 2021-2024, we have focused on increasing the value we create for customers with new intelligent solutions and embedded sustainability even deeper across all our operations.

Three megatrends shape our industry

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Urbanization

Urbanization is diversifying and competition between cities is intensifying. There is a pressing need for affordable living and the role of urban renewal is increasing relative to new construction.

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Technological development

Technological development, with the adoption of digital technologies and AI, accelerates and plays an increasing role as a driver of competitiveness across industries.

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Sustainability

Hundreds of cities have committed to reaching carbon neutrality while our customers have also set ambitious climate targets.

KONE as a company - Strategy

KONE as a company - Strategy

The foundation for everything we do is our culture

Core principles are areas we never compromise on, and they are safety, quality and sustainability. Our values courage, care, customer and collaboration are the heart of our culture, representing the behaviors and mindset we want to promote in KONE.

Read more about our culture

We shape the future of cities

In a world where cities are constantly evolving and more and more people choose to live in them, we at KONE stand with one clear aim: to shape the future of cities.

Read more about our purpose

Read more from our publications

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Culture playbook

KONE’s culture is about us all working together to make a difference – as one KONE team.

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